Lacoste Store

Original creator of the Lacoste label, René Lacoste, was a professional tennis player before beginning his renowned career in fashion. This label consists of a wide range of sportswear, handbags and accessories associated with tennis and other popular sports. Perhaps the most defining aspect of the Lacoste label is the crocodile logo featured on most of the designs. The green croc with bright red tongue represents a time in René’s life and is the nickname he was given was he was younger. Regardless of the meaning behind it, this popular logo has contributed significantly to the popularity of the Lacoste label.